Matchbox Studio
Items Needing Client Action
MB-009 State Fair Case Study LinkedIn Promotion — Case Study Page & Design Sign-Off
Bottom-of-funnel ad creative finalized. Two items still needed from the Matchbox team before we can build and send for approval: (1) the updated State Fair of Texas case study published on matchboxstudio.com, and (2) final ad design assets. Followed up on May 8.
Info Needed
Final article was delivered to the Matchbox team on April 28 (trimmed ~0.5 pages per request) and is ready to publish on matchboxstudio.com — most recent follow-up was the May 8 weekly update email. This is also the gating step for MB-014: the LinkedIn promotion of this same article is paused until it's live, with target audience review and ad copy queued to start as soon as it's published.
Ready to Publish
Newfangled In Progress
MB-015: "Get Out More Often Moments" — Initial Development
MB-011: Brand Refresh Checklist — Initial Development
MB-011: Brand Refresh Checklist — Copy & Strategy Review
MB-011: Brand Refresh Checklist — Content Sent to Client
Paid Media: Campaign Consolidation Plan — to be shared with Matchbox
Recently Completed
MB-016 Google Ads Brand Search RSA — Campaign Launched
MB-015: Writer Interview Process Completed
MB-011: Interview Process — Closed (Jeff's checklist sufficient, no interview needed)
MB-016: QA, Tracking Setup, Landing Page Check, Add to Launch Sheet
New Leads
4
vs prior week
Conversions
5
vs prior week
Active MQLs
1
this period
Active SQLs
1
this period
Scoring criteria:
Hot — senior marketing or creative title (VP, CMO, Director, Head of) at a target-vertical company (entertainment venue, festival, theater, CPG brand, large corporate events team, attractions) and meaningful engagement (3+ page views, content download, or 2+ conversions).
Warm — target-vertical company match plus either a senior title or 3+ page views, but not all Hot criteria.
Cold — baseline engagement, missing vertical fit, or limited firmographic data to confirm match.
All New Leads
Title not available
Google (Paid)
11 page views
2 conversions
Converted On
Contact form — Matchbox Studio (May 15–21)
Assessment
- Highest engagement of any lead this week — 11 page views and 2 conversions, found via Google paid search.
- Company appears to be a personal-name LLC; without title or firmographic enrichment, vertical fit is unclear.
- Personal email address (gmail) limits enrichment depth — recommend a quick LinkedIn check before outreach.
- Engagement pattern is the kind of multi-touch behavior that justifies a same-week follow-up, even if the firm size or role can't yet be confirmed.
Title not available
Google (Organic)
6 page views
1 conversion
Converted On
Contact form — Matchbox Studio (May 15–21)
Assessment
- Schumacher Electric is a consumer battery charger manufacturer — adjacent to CPG positioning but not core entertainment vertical.
- Six page views with a contact form submission shows real interest, but title and seniority aren't visible in the data.
- Organic Google traffic suggests they found the site through search, possibly via the recently-published "Generalists vs. Specialists" or "Couch Competition" articles.
- Worth a quick qualifying check: if marketing leadership at an established CPG-adjacent brand, this could warrant warmer treatment.
Title not available
Direct
3 page views
1 conversion
Converted On
Contact form — Matchbox Studio (May 15–21)
Assessment
- AMN Healthcare is a publicly traded healthcare staffing company — outside the core entertainment focus, though large enterprises sometimes have meaningful corporate events programs.
- Three page views and a direct visit (no referrer) suggests targeted intent — likely a referral or someone with prior awareness of Matchbox.
- Could be either a corporate events lead or an internal marketing inquiry — worth one qualifying message to determine fit before deeper outreach.
Title not available
Meta (Organic)
11 page views
1 conversion
Converted On
Contact form — Matchbox Studio (May 15–21)
Assessment
- Company name "The Designers Developer" combined with an info@ generic email suggests this could be agency or service-provider outreach rather than a prospective client.
- Referrer is Instagram — high engagement (11 page views) but the channel and email pattern raise the possibility of a vendor pitch.
- Recommend a quick read of the form message before classifying — if it's a service pitch, it can be filtered out of the lead flow once the contact form routing fix is live.
Conversions by Source
All five conversions came through the main Contact form. Once the contact-form routing dropdown is live (filtering vendor and student traffic), this view will start to reflect a cleaner picture of prospective-client volume.
Paid Media — LinkedIn & Google
Spend
$120
-$327 vs $447 prior week
Clicks
116
-242 vs 358 prior week
CTR
1.93%
+0.67pp vs 1.26%
CPC
$1.03
-$0.22 vs $1.25 prior week
Conversions
0
vs 0 prior week
CPA
—
no conversions in window
Monthly Budget Pacing
May month-to-date spend: $1,525 of the $1,600 monthly budget. Per the team's direction to hold the budget at $1,600/month, four of the five LinkedIn campaigns were paused mid-May to preserve runway and keep the best-performing campaign live through month-end. A consolidation plan for May and forward is in development and will be shared shortly so the active campaign mix can be right-sized to the $1,600 cap going forward.
| Campaign | Platform | Spend | Clicks | CTR | CPC | Daily Budget | Status |
|---|---|---|---|---|---|---|---|
| Generalists vs. Specialists (Sponsored Article) | $69.87 | 85 | 1.89% | $0.82 | $10.00 | Active | |
| Search — Branded Campaign (MB-016) | $19.94 | 10 | 29.41% | $1.99 | $5.00 | Active | |
| The Couch is Your Competition | $10.68 | 7 | 1.58% | $1.53 | $10.00 | Active | |
| Brand Vision Phase (Website Visits) | $9.96 | 8 | 1.41% | $1.25 | — | Paused | |
| Single Image — Website Visits | $9.61 | 6 | 1.32% | $1.60 | — | Paused |
Standouts: the Generalists vs. Specialists Sponsored Article continues to be the top performer — 85 clicks at $0.82 CPC and 1.89% CTR, well above the LinkedIn account average. The new Google Brand Search campaign launched May 15 and is already drawing the highest CTR in the account at 29.41%, as expected for branded search. The two paused LinkedIn campaigns each registered small residual spend ($9–10) — typical for impressions delivered just before the pause took effect.
Performance signal from the consolidation: with budget concentrated on the strongest performer, account-level engagement improved week-over-week — CTR up 53%, CPC down 18%. The lower spend is the result of the budget direction in place, not a campaign issue.
Performance signal from the consolidation: with budget concentrated on the strongest performer, account-level engagement improved week-over-week — CTR up 53%, CPC down 18%. The lower spend is the result of the budget direction in place, not a campaign issue.
Email
The email reporting connector was temporarily unavailable during this report's data pull (503 service error). No campaign sends are known to have gone out this week based on the activity record, but we'll confirm in next week's report once the connector is back. The Engagement Email Series 1 (MB-010) nurture sequence is still in pre-launch — Corey was assigned the strategy review on May 11 and the drip campaign reactivation is in flight as the next priority following Jeff's request to turn it back on.
Three-Month View · May – Jul 2026
Campaign milestones, client action points, and external go-live moments across the next three months. Hover any pill for full details.
Article / Content
Gated Asset
Paid Media
Email / Nurture
Video / Other
Client Actions
May 2026
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May Mtg
14
Interview
15
Ads Live
16
17
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20
21
22
23
24
25
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28
29
MB-015
30
31
Plan Due
1
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6
June 2026
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31
1
MB-011
2
3
MB-011 Rev
4
MB-011 Sent
5
6
7
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9
Client Appr
10
MB-011 Pub
11
Email Test
12
Email Appr
13
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Email Live
16
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July 2026
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28
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30
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5
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1
May 13
May Monthly Marketing Meeting
Governance
May 14
MB-015 Writer Interview Completed
MB-015 Article
May 15
MB-016 Google Brand Search RSA — Campaign Launched
MB-016
May 29
MB-015 Article — Final Due
MB-015 Article
May 31
Paid Media Consolidation Plan Due
Paid Media
Jun 1
MB-011 Brand Refresh Checklist — Initial Development
MB-011
Jun 3
MB-011 — Copy & Strategy Review
MB-011
Jun 4
MB-011 — Content Sent to Client
MB-011
Jun 9
MB-011 — Client Copy Approval Needed
MB-011
Client
Jun 10
MB-011 — Published
MB-011
Jun 11
MB-011 — Auto Response Email Test Sent to Client
MB-011
Jun 12
MB-011 — Auto Response Email Approval Needed
MB-011
Client
Jun 15
MB-011 — Auto Response Email Activated
MB-011
Campaign Progress
MB-011: Brand Refresh Checklist3/14 · 21%
MB-015: Get Out More Often Moments2/9 · 22%
MB-016: Brand Search RSA9/9 · 100%
MB-012: X Questions We Ask Every Client8/9 · 89%
MB-009: State Fair Case Study LinkedIn Promotion4/10 · 40%